The iMac is a visual icon but the engineering innovations necessary to make the product a reality are less well known. Working internally at Apple, Joe was responsible for delivering the product design engineering behind the new iMac to the exacting standards of Jony and Steve.
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
The Maestro team is proud of its ability to execute on this philosophy in the realities of mass-produced high technology products. We have applied this experience across dozens of product categories.